Soul and Earth Company
In an era where environmental consciousness meets self-care, the beauty industry is experiencing a powerful transformation reshaping how we care for our hair, our skin, and the planet.
Lets continue to move beyond trends, embracing products that are clean, sustainable, and rooted in purpose.
— Candi Watt, RN Founder & CEO, Soul & Earth Company"What comes from the earth is good for the Soul"!
Welcome, Beautiful Souls!
I'm Candi Watt—Registered Nurse, Founder, and CEO of Soul & Earth Company. My journey began several years ago when I made a bold decision to cut off my chemically damaged hair and embrace a natural, chemical-free loc journey. That choice transformed not only my hair, but my life.
Through trial, care, and intention, I began blending powerful, natural ingredients to support my own hair growth. I never imagined that my personal routine would spark so much curiosity but when people kept asking, “What are you using in your hair?” I knew I had something special.
That question led to the birth of our first product: the Its Golden Hair Growth Serum a carefully crafted blend of essential oils and plant-based ingredients that mimic the scalp's natural sebum, encourage strong, healthy growth, and reduce breakage. Soon after, I introduced the Its Golden Hydration Mist to complement and elevate your hair care experience.
Soul & Earth CO. was created out of love, science, and faith. Every product is rooted in wellness and inspired by the natural beauty of our community. Whether you're just starting your journey or nurturing the crown you’ve grown for years, I'm honored to walk with you.
The future of Soul & Earth CO. is bright and I’m so excited you’re a part of it.
With love and gratitude,
Candi Watt, RN Founder & CEO, Soul & Earth Company